Fern Capital is open.
The premise is simple. Owners, operators, and investors face a handful of decisions that matter far more than all the rest: raising capital, buying or selling a company, handing the business to whoever comes next. Those moments deserve more attention than they usually get, and less noise.
That is the work here. Independent advice on strategy, capital, and transactions, for a small number of clients at a time. No product to sell, no fund to raise, no incentive except getting the decision right.
This site will stay quiet, like the firm. From time to time I will publish notes here on what I am seeing in the market and on the craft of advising well. If something proves useful, good. If you are staring down one of those consequential decisions yourself, even better.
Write to me at er@ferncap.com.